(Cairo, Egypt) Carbon Holdings, one of Egypt’s leading petrochemicals producers, is proud to announce the renewal of its sponsorship of Soft Power Productions (SPP), a non-profit organization that supports young talented musicians and opens avenues for them to pursue their talents on a professional level.
“At Carbon Holdings, we firmly believe that active social development is key to driving effective economic development. We have consistently strived to support and encourage our young Egyptian talent to succeed in all fields, be that sports, arts or education,” said Basil El-Baz, Chairman and CEO of Carbon Holdings. He also added, “In our ongoing partnership with SPP, we hope to set a positive example for our local peers in spreading a culture of excellence and achievement.”
Inspired by the work of her artist husband Dr. Farid Fadel, Dr. Mona Zaki founded SPP to enrich Egypt’s cultural scene, by supporting talented and professional young musicians and artists, establishing music as a major channel for cultural dialogue on both the national and international levels. SPP has supported more than 100 musicians, 50 actors, 20 dancers, set designers, and light and sound technicians. Through music, art, and cultural events, SPP has forged relationships and key associations across various nationalities, generations and cultural backgrounds.
“We are especially excited for SPP’s 2018-2019 season with its stated aim of supporting art projects that will place Egypt on the global art map as part of the national cultural tourism strategy,” said Karim Helal, Carbon Holdings’ Managing Director for Corporate Finance and Investor Relations. “We believe that such efforts are crucial to spreading awareness of Egypt’s rich and vibrant culture not only at a local or regional level, but at the global level as well,” Mr. Helal added.
The sponsorship is just the latest iteration of the company’s strategy to support and develop the landscape of Egyptian talent. Last May, Egyptian squash phenomenon Rowan Elaraby became the latest athlete to join the company’s sports sponsorship program following its sponsorship of squash world champions Ali Farag and Nour El-Tayeb
Carbon Holdings was founded in 2008 by Basil El-Baz, and is today Egypt’s leading developer and operator of petrochemicals. Its portfolio includes Oriental Petrochemicals Company (OPC), a top producer of polypropylene, and Egypt Hydrocarbon Corporation (EHC), the only producer of nitric acid and low-grade ammonium nitrate in the Middle East and Africa, and Tahrir Petrochemicals Corporation (TPC) which will be the largest liquid naphtha cracker in the world to produce polyolefins.
About Carbon Holdings:
Carbon Holdings is a privately owned midstream and downstream petrochemical and process industrial plant company and is the principal shareholder and sponsor of several projects in the industrial zone in the Northwest Gulf of Suez, Egypt. Established in 2008 by Chairman and Chief Executive Officer Basil El-Baz, Carbon Holdings portfolio includes Oriental Petrochemicals Company (OPC), a top producer of polypropylene, and Egypt Hydrocarbon Corporation (EHC), the only producer of nitric acid and low-grade ammonium nitrate in the Middle East and Africa. The company is also establishing the Tahrir Petrochemical Complex with an investment of circa USD 11 billion, which will be located in Suez Canal Free Economic Zone.
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